Google rolling out major change to PLAs for broad product queries, among other Shopping updates

by Ginny Marvin
As sellers are starting to prep their holiday campaigns, Google announced several new updates to Shopping Campaigns on Tuesday (which also happens to be Amazon Prime Day), including a whole new look for generic product queries. Showcase Shopping Ads for broad queries The biggest announcement is a new ad format for broad, non-brand product searches like “women’s dresses” or “patio furniture”.Read the full article