Google rolling out Showcase Shopping Ads – PLAs for broad product queries – and other Shopping updates

by Ginny Marvin
This month, Google is rolling out a brand new look for product listing on broad, non-brand queries like “summer dresses”. The search giant says some 40 percent of product searches are for broad terms. Instead of featuring a selection of individual product listing ads, new Showcase Shopping ads will start appearing in the search results for generic product queries in the US, U ...Read the full article