How to use purchase intent for more effective keyword search

by Motoko Hunt
If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. Have you experienced one or more of these problems with your SEO and PPC ads? • Your pages are ranking well, even at number one in the search results, but they are not get ...Read the full article