MarTech Landscape: What is OTT programming and why does it matter?

Let’s say that Verizon provides both your cable and your Internet service. In that case, when you watch Game of Thrones on cable TV, it’s on a cable network (HBO) that Verizon delivers as part of your cable package. But, if you watch Flaked, an original TV series from Netflix, it’s delivered over Verizon’s Internet service, not through its managed cable TV service.Read the full article