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fortune.com - 3 readers - Stop broadcasting and start talking.
forbes.com - 7 readers - Social media spending is expected to climb to a 20.9% share of marketing budgets in the next five years. This share was only 5.6% in 2009. What is striking, however, is that only 3.4% of marketing leaders report that social media contributes very highly to firm performance; 40% report a [...]