Polaroid hopes its brand name attracts people to its new app, Swing

Swing’s user interface. Polaroid, arguably the original Instagram, now has an app. The beleaguered brand took the wraps off a new app today called Swing, which lets users shoot a burst of images that are combined into a second-long video clip and is swipeable with their finger. Essentially, it’s one part Apple Live Photos meets Twitter’s swipeable GIFs with some filters thrown in.Read the full article