Senator Mark Warnner Pushes FTC to Address Ad Fraud

by Michael Levanduski Digital ad fraud is a major concern for marketers, but it looks like it is really starting to draw the attention of others as well. Specifically, Senators Mark Warner of Virginia and Chuck Schumer of New York (both Democrats) are preparing a letter that they will be sending to the FTC requesting that they look into online ad fraud and its impact on users and the industry as a whole.Read the full article