Street Fight Daily: Pokémon Go and Local Commerce, Millennials and Retail

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pokémon Go Gets Consumers Back to the Mall, But Will They Shop? (Digiday) Pokémon Go mania has taken over, leaving no public (or, for that matter, private) space untouched — including malls and retail stores.Read the full article

  • A Marketer's Guide to Pokémon Go - 7 readers - Here are four reasons why the new Pokémon Go will inspire other marketers, David Berkowitz writes.

  • Infographic: Consumers Don't Mind Hearing From Brands on Messaging Apps - 5 readers - With apps like Facebook Messenger, WhatsApp and Snapchat vying with conventional SMS to be the preferred texting method, the line between social media and texting is more blurred than ever. And brands have a real chance to capitalize on this, according to a newly released study by Dallas-based marketing group Epsilon.