Street Fight Daily: Pokémon Go and Local Commerce, Millennials and Retail

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pokémon Go Gets Consumers Back to the Mall, But Will They Shop? (Digiday) Pokémon Go mania has taken over, leaving no public (or, for that matter, private) space untouched — including malls and retail stores.Read the full article