‘Wrong side of history’: Brands remain (mostly) silent on #BlackLivesMatter

by Shareen Pathak
Brands and agencies are gradually starting to get involved with the #BlackLivesMatter movement, but still much more slowly and less universally than they have historically embraced other progressive causes, most recently LGBT rights. According to Brandwatch, both the hashtag and the written-out phrase has 2.6 million mentions in the last two weeks — and almost no brands are using it.Read the full article