‘Wrong side of history’: Brands remain (mostly) silent on #BlackLivesMatter

by Shareen Pathak
Brands and agencies are gradually starting to get involved with the #BlackLivesMatter movement, but still much more slowly and less universally than they have historically embraced other progressive causes, most recently LGBT rights. According to Brandwatch, both the hashtag and the written-out phrase has 2.6 million mentions in the last two weeks — and almost no brands are using it.Read the full article

  • Cheerios ad with mixed-race family draws racist responses 

    today.com - 21 readers - A new Cheerios commercial featuring a biracial family has prompted a debate over race in America after drawing a host of ugly remarks online. The commercial features a biracial daughter asking her white mother if Cheerios are good for your heart, and then dumping a batch on her black father’s chest to playfully help his heart while he is sleepin...

  • The Story Behind Wieden + Kennedy's #BlackLivesMatter Website Statement

    adweek.com - 4 readers - As much of the United States reels from a week of violence that left two civilians and five police officers dead in Louisiana, Minnesota and Texas, Wieden + Kennedy has received attention both within and beyond the ad agency world for making its own statement on #BlackLivesMatter, the social media-driven movement that inspired protests across the c