Amazon’s competitors saw a boost from Prime Day, too

by Ginny Marvin
As the second-annual Prime Day wrapped up on Tuesday, Amazon’s big sale day yet again helped lift all e-commerce boats — just not nearly as much as last year. As of close of day Tuesday, retailers in the HookLogic ad network such as Walmart, Target, Macy’s and Best Buy, saw an average traffic lift of 13 percent over a typical day, compared to the 75 percent lift seen last year on Prime Day.Read the full article