Batman, Pokemon, and an essential lesson from the heart of marketing

Let me tell you about me and Batman. When I was a little boy, I would eagerly await each new episode of the old Batman TV series. It was campy and funny, but to me, Batman was real, and my first true hero. I ordered a Batman utility belt from my cereal box, I collected Batman cards, I even drew up plans to build a Batmobile in my basement. I dwelled in a cardboard Bat Cave.Read the full article