Car Throttle finds auto brands love live video

Car Throttle, the community site for petrol heads, makes 80 percent of its revenue from branded content, up from 60 percent last year. Increasingly, these brands are asking for more live video. “Now almost 100 percent of our content-creation campaigns include using this medium to communicate with consumers, with very little questioning of its worth to brands,” said Adnan Ebrah ...Read the full article