Changing the Cannes conversation: Creativity isn’t enough

Attendees and speakers at the Cannes Lions festival in June found ad blocking to be one of the key topics of discussion this year. Over the last 12 months, the growth of ad-blocking tools has rarely left the spotlight, given the significant adoption of blockers, which are now estimated to be used by nearly a quarter (24 percent) of online users in the US, according to the Re ...Read the full article