Contribution margin: How to tell if your marketing makes cents

You may have heard the old one-liner, “We lose money on every sale, but we make it up in volume!” It sounds absurd. That’s why it’s a joke, right? But you’d be amazed how many businesses’ marketing policies look a lot like that. These businesses aren’t deliberately investing in unprofitable marketing — they just don’t know that their marketing is unprofitable.Read the full article