Denny’s beefs up digital to sell its new 50 percent fluffier pancakes

by Yuyu Chen
The breakfast wars just got a whole lot fluffier. Fifty percent fluffier, to be exact. Denny’s is rolling out 50 percent fluffier pancakes across its over 1,700 locations this week, and announcing the move — made with a nod to the growing demand for fresher ingredients — through partnerships with YouTube, Snapchat and other digital channels in its biggest campaign to date.Read the full article