Don’t call it a “geofence,” UberMedia introduces the “Optimal GeoSpace”

by Greg Sterling
UberMedia has launched what it calls “Optimal GeoSpace,” a dynamic geofence that changes by location, time of day and retail category. The company says it developed the approach to fight against the blunt, “one size fits all” approach of conventional geofences. Several years ago xAd introduced what it called SmartFencing, which is conceptually similar.Read the full article