Google expansion of Local Inventory Ad product search now live in Maps and knowledge panels

by Ginny Marvin
In May, Google announced an it would soon give retailers running Local Inventory Ads another way for searchers to find out if a product is available in their local store. That functionality is now live, with retailers like Ikea, Macy’s and REI participating. The new “Search items at this store” feature is available both in the knowledge panel and Google Maps results for part ...Read the full article