Pokemon Go: Brand winners and losers

by Tanya Dua
With Pokémon fever from the ‘90s gripping everyone once again, Nintendo is clearly the biggest winner of the launch of the mobile app game Pokémon Go. But as people take the streets in pursuit of Pikachu and Charmander, brands haven’t been too far behind either. Everyone from the Seattle Seahawks to Benefit Cosmetics are out in full force, hoping to take advantage of all the P ...Read the full article