The Playbook: LTV (A Tale of Two Shoppers)


The Playbook: "LTV : A Tale of Two Shoppers"

This week, Lauren from New York emailed us with a question - “How do I get my ‘old media’ boss to understand LTV? Can you give me an example?” - and our host Erik Mansur fires back with “A Tale of Two Shoppers,” explaining why companies need to modernize their approach to building customer loyalty in the digital age -- and how that can be accomplished through online advertising. Covering traditional (direct mail with coupons, store-branded charge cards) vs. modern strategies (attribution, Nested Lookalikes, and retargeting ), this episode is full of useful advice on attracting and retaining high-value customers.

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