The Pokemon Go effect: Agencies pile on the craze

by Yuyu Chen
Turns out, nobody is immune. Pokémon Go is the hottest augmented reality mobile game in the world. Players catch and train special creatures called Pokémon. It has become nothing less than a cultural sensation in the blink of an eye. Agencies are no exception. Ad agencies are using emerging channels like Slack to manage the game frenzy, while some already started integrating ...Read the full article