Why People Do the Darnedest Things: 'Invisible Influence' Author Jonah Berger on Marketing Smarts [Podcast]

In Bram Stoker's Dracula, the unfortunate Dr. Seward expresses a fervent wish to research the motivations of mentally ill patients in his care: "Had I even the secret of one such mind, did I hold the key to the fancy of even one lunatic, I might advance my own branch of science." Of course, your clients, customers, and prospects aren't lunatics, but like all people they beh ...Read the full article