Digital transformation, what the search evolution can teach marketers

If I were to deliver a sales pitch I would want to leave you with one figure; it would be 18%. But I am not a sales person and these pages are not meant to be commercially minded. I am the Head of Marketing in Europe for Microsoft search advertising, and that number made me realise how much transformation the search industry has undergone, and how rich a lesson it could teach marketers.Read the full article