Don’t call it retargeting: Why the name gets the tactic dead wrong

Written by Dom Satur, vp of sales engineering, Flashtalking. Let’s end the tyranny of the “RE” in retargeting. Those two letters suggest that retargeting occurs only after the real targeting strategy has played out, or that it is more or less just targeting by another name. It’s so much more than that.Read the full article

3 questions brands answer through their data | DIGIDAY TWO

Smart brands are asking some key questions to make the most of their data. From customer identification to whether they're optimizing or learning as they go, getting the right answers starts with knowing what tools you have to start with. VISIT us: http://www.digiday.com LIKE us on FACEBOOK: https://www.facebook.com/digiday FOLLOW us on TWITTER: https://twitter.com/Digiday FOLLOW our INSTAGRAM: https://instagram.com/digiday