Earned engagement and fragmented audiences: kickstart your process in the enterprise

The problem: You have a PR team. They keep getting great coverage… in the same 10 publications. You have a content team and dozens of writers. Engagement has never been higher, but they don’t think beyond the confines of your website. The solution: Your content, your brand, your expertise needs a way out to the hundreds if not thousands of niche publishers who collectively s ...Read the full article