How Pokémon Go will level up local advertising

by Adam Dorfman
For all the headlines that Pokémon Go is generating, the massively popular mobile game is merely in an incubation phase. Once the game developer, Niantic, focuses on a monetization strategy, Pokémon Go will really start flexing its muscle — from both a gaming and advertising standpoint. As you’ve certainly heard by now, the app uses augmented reality to send players with the ...Read the full article