How to conjure big PPC profits with a few hundred dollars

by Larry Kim
Many PPC marketers are frustrated. Why? Because they feel like AdWords is no longer an option. Over the past few years, CPCs have increased by 3X in some verticals — that’s even with a Quality Score of 9 or 10. According to WordStream data, the average cost per click in AdWords across all industries is $2.32 on the search network. Meanwhile, the average cost per action (CPA) is $59.Read the full article