How To Develop Your Sales Forecast

by Heidi Cohen
8 Easy Steps To Create Your Revenue Forecast Say the words “sales forecast” to a marketer. Suddenly they’re too busy to talk. “Ask finance,” they’ll respond. They think: Sales forecasts are the bean counters’ responsibility. The reality is they fear numbers. Numbers scare most marketers. I should know. I used to teach finance and analysis for marketers at NYU.Read the full article