Marketing Video: Personalize Your Outreach With Account-Based Marketing

How do you personalize your marketing strategy to attract a group of customers that is ready to buy your product or service? You identify your target accounts, market to them, and measure your results. That's account-based marketing (ABM), and it really can be that simple. As Matt Heinz, president of Heinz Marketing, has stated, "In its purest form, account based marketi ...Read the full article