Pokémarketing: How ‘Pokémon GO’ Is Influencing Brand Marketing

Viral doesn’t begin to describe the mobile marvel that is Pokémon GO. With more daily users than any mobile game ever, Pokémon has found its way back into our hearts, and our mobile devices. The game has been live in the United States for about a week, and already users spend more time on the app (an average of 33 minutes per day) than Facebook, Instagram, or Snapchat.Read the full article