Report: US Google search spend was flat, but mobile spend jumped 55 percent in Q2

by Ginny Marvin
In Q2 2016, Google paid search spend in the US dipped slightly year-over-year among IgnitionOne customers. Slower spend growth was driven largely by a greater click share coming from mobile where CPCs are lower. Smartphone ad spend grew 55 percent year-over-year; smartphone CPCs remained half of desktop.Read the full article