Valassis announces new service to trigger mobile coupons from TV/radio ads or videos

From Valassis Valassis is today launching a new service that loads a coupon on your phone’s or tablet’s mobile wallet, in response to audio from a TV, video, or radio ad that is played over speakers. Through the new service, called Audible Offers, a compatible app recognizes an inaudible signal in the soundtrack.Read the full article