Gotta Catch ‘Em All: How to get new customers from the Pokémon GO phenomenon

Marketers can learn a lot from Pokémon GO, and it call comes down to one mantra: Gotta catch ‘em all. Except in our case, we’re talking about our customers. While not everyone can create a social phenomenon out of their product, you can definitely capitalize on one to pique your customer’s interests and stay top of mind.Read the full article