Marketers, Let's Put Key Performance Indicators Into Perspective

When we speak only in terms of scalability, relevancy, viewability, and CPI, we can lose sight of what we're actually trying to achieve and what those metrics really mean. All too often, RFPs come our way that say something along the lines of "show us how you can get us 80% viewability on $50,000 on mobile and reach an eCPI below $5.Read the full article