‘Messaging is taking off’: Why Pizza Hut is betting on chat commerce

by Yuyu Chen
Restaurant chains are engaged in a digital slugfest. Subway is assembling a digital team of 150 full-time employees in collaboration with consulting firm Accenture, while Domino’s is now framing itself an e-commerce company. Now, Pizza Hut is building a social ordering platform that starts with chatbots in Facebook Messenger and Twitter Direct Messages.Read the full article