Mobile Ad Spend to Surpass Desktop Next Year

by Michael Levanduski Mobile ad spend is forecasted to bring in $99.3 Billion next year, according to Zenith. This estimate has it beating desktop advertising, which is expected to bring in $97.4 billion, for the first time ever. Zenith predicted over a year ago that mobile overtaking desktop would not happen until at least 2018, but they have revised those predictions due to the fact th ...Read the full article