Mobile brand CPCs on Google are climbing, finds Merkle

by Ginny Marvin
The average mobile cost-per-click for brand keywords started to shoot higher starting in the last week of June. In a blog post Friday, Merkle’s senior research analyst, Andy Taylor, wrote that the median Merkle advertiser has seen mobile CPCs rise 25-30 percent above where they were in early May. Tablet and desktop costs, meanwhile, continued to fluctuate within normal ranges.Read the full article