Non-Official Sponsors Now Allowed to Advertise During 2016 Rio Olympics

PACEDm.com For the first time ever, businesses and companies who are not official Olympic sponsors will be able to advertise during the upcoming 2016 Olympics Games in Rio de Janeiro under the revised marketing rules set by the International Olympic Committee (IOC). Although several restrictions remain, the newly liberalized sponsorship guidelines mark the end of a “marketing ...Read the full article

UNDER ARMOUR | RULE YOURSELF | MICHAEL PHELPS

Legacies like his are built over a lifetime like this. Michael Phelps returns for one last time. It’s what you do in the dark, that puts you in the light. #RuleYourself #IWILL soundtrack: The Kills “The Last Goodbye”