The best of the week: Drinking rum, watching TV and getting on Line

by Brian Braiker
It is the very thick of summer, which is perhaps why one of our best performing stories of the week was about…booze. In case you missed it, here’s what went down in Digiday this week: Senior piña colada correspondent Tanya Dua provided a nice inside look this week at why Malibu rum is spending 75 percent of its marketing budget on digital.Read the full article