Using sex to sell unsexy products is stupid

Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. Sex doesn’t sell anymore: it’s been proven. It doesn’t drive purchases like it has in the past. But that has not stopped all kinds of bland brands — from coffee to banks to air fresheners — from stiffly inserting ...Read the full article

Banking is like an orgasm?

Komerční banka in the Czech Republik is a member of the Société Générale Group. KB ranks among the leading banking institutions in the Czech Republic. Enjoy the first banking transaction - says KB in his commercials.

TV Commercial - Poise Microliners - SAM In Your Pants

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Renuzit Scent Gents - "Choose Them All"

Pereira & O'Dell has launched the "Choose them all" TV and print campaign for Renuzit. The campaign uses tongue-in-cheek humor with 8 attractive 'Scent Gents' models that personify Renuzit's unique scent variety.