How we increased opt-in conversion from 25% to 40% by unchecking a checkbox

by Ellen Finkelstein
This is all about testing your opt-in pages and increasing opt-in conversion. I have an opt-in page for my weekly Star Power Half Hour webinar series. Conversion is pretty high because most people who get to the page were referred by one of the upcoming speakers, who is someone they know. The opt-in page has a video in which I welcome people. I had it set to start automatically.Read the full article