5 Content Marketing Trends Sweeping Europe

by Tessa Wegert
Making products and services more accessible to widespread and valuable audiences is the ultimate goal for brands all over the world. And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior.Read the full article

Tales of the District - Episode 1

When an unextraordinary man finds himself under the Madame’s spell, where in the wild world of District Perrier will his infatuation lead him? Tune in next Friday for Episode 2 at tumblr.districtperrier.com Animation by All Good Productions Story by Pia Wilson Voiceover by Jean Brassard


Les 3 Boutons, Miu Miu Women's Tales #10, Agnès Varda

“Miss Jasmine! I have a package for you!” The 14-year-old girl with braces takes a break from milking the goat. Her local postman has delivered a surprise. She opens it up. Out floats a magical magenta ball dress ten times her teenage size. “I am curious,” she says, and enters the folds of the dress. From here, Jasmine⎯headstrong, a dreamer, a realist⎯takes us on a modern anti-fairy tale through caves and stalagmites, streets and shop windows, obsessions and everyday empowerment. Les 3 Boutons is directed by the legendary 87-year-old Agnès Varda, considered by many as forerunner to French New Wave cinema, and winner of the first honorary Palm d’Or at the Cannes Film Festival this year. Les 3 Boutons marks the 10th commission from Miu Miu Women’s Tales, the acclaimed short-film series by women who critically celebrate femininity in the 21st century. This latest addition is a signature work from Varda’s unique world. It’s full of playful hallmarks from her six decades of making films which include the groundbreaking La Pointe Courte (1955), Cléo de 5 à 7 (1961), Sans toit ni loi (1985) and Les Plages d’Agnès (2009). “It’s playing a game with reality,” Varda says. “The game is called cinema.” Les 3 Boutons’ lead is newcomer Jasmine Thiré, and it was shot on location in Bonnieux and also rue Daguerre, Paris, where Varda has lived for 50 years. The story gently reverses the clichés of girlhood. Jasmine prefers school uniform and education to the easy allure of a Cinderella lifestyle. “I immediately saw the contradictory juxtaposition of farm life and haute couture,” explains Varda. “The most minimal element, the most essential one is the button. 3…2…1…go!” As the three buttons gradually fall from Jasmine’s dress, each full of promise and change, we realize that Varda’s description of “a young girl discovering herself” applies just as much to the ageless director as it does to the inquisitive protagonist.


Heineken | The Experiment - Behind the Scenes

Make the most of the night out. Heineken and Armin van Buuren present Behind The Scene of 'The Experiment' video. The official video of the global Enjoy Heineken Responsibly campaign 2014. With an exclusive track 'Save My Night' created by Armin van Buuren. Listen on Spotify http://bit.ly/SaveMyNight_SP or donwload the track on iTunes https://itunes.apple.com/us/album/save-my-night-single/id774923274. Stay within your limits to experience everything the night has to offer. Join us on #DMDS.


Heineken | The Experiment

Make the most of the night out. Heineken and Armin van Buuren present 'The Experiment'. The official video of the global Enjoy Heineken Responsibly 2014 campaign. With an exclusive track 'Save My Night' created by Armin van Buuren. Listen on Spotify http://bit.ly/SaveMyNight_SP or download the track on iTunes https://itunes.apple.com/us/album/save-my-night-single/id774923274. Stay within your limits to experience everything the night has to offer. Join us on #DMDS.