Facebook to aim app install ads at people most likely to buy a product, complete a level

Sometimes mobile app developers may be better off burning their money than spending it on an app install ads. Sure, the ads may get people to download an app, but more often than not, people stop using an app within a month of downloading it. According to app marketing firm Localytics, only 42% of people who download an app use it a second time within a month of downloading it.Read the full article