Objections vs. excuses

by Seth Godin
Objections are healthy. When someone is being offered a new opportunity or product, it's not unusual for there to be objections. These are issues, the missing feature or unwanted element that's keeping us from saying, "yes." On the other hand, an excuse is merely a wild goose chase, something that people say to make the salesperson go away, to minimize the seriousness of the ...Read the full article