Two months in: Bloomberg’s content marketing arm aims ‘to make talking heads sexy’

Kinection, Bloomberg Media’s content division, only became official in May, even though last year the media produced a dozen multimedia branded content campaigns, shaped by data from Bloomberg Intelligence. “Everyone has come to realize that bringing video, print and online together in the digital space with dynamic content-management systems will breathe a lot of new life int ...Read the full article

  • What next for the driving experience? - 5 readers - As BMW Group celebrates its 100th anniversary, a partnership with Bloomberg Media highlights the company’s continued evolution

  • Why the Odds Remain Stacked Against Female Economists - 4 readers - Why is the late Elinor Ostrom still the only woman to have won the Nobel Prize in Economics? It's a loaded question, steeped in contention, and one that is increasingly playing on the minds of economists and academic institutions.