Advice for the Lone Marketer Who’s Never Touched Google Adwords Before

Recently I was given the opportunity to manage all of Wishpond’s AdWords campaigns. Aside from writing marketing content for all you beautiful people, I’m managing things like ad creatives, budgets, optimization, and conversions. I’ve managed PPC (Pay-Per-Click) accounts in the past, but this was definitely a step up from what I’ve done. I’ll admit th ...Read the full article