ANA president Bob Liodice: ‘Brands need to be more attentive’

by Tanya Dua
A month after a scathing report detailing the pervasiveness of non-transparent agency practices last month, the Association of National Advertisers released a new transparency guidelines for marketers and agencies yesterday. Digiday spoke with Bob Liodice, president and CEO of the ANA, who said that he felt “relieved” to have the guidelines out there.Read the full article