Automatically counting cross-device conversions for a more accurate and complete view of performance

by Rob Newton
While consumers are living mobile-first, they’re also moving seamlessly between multiple devices to find what they need in I-want-to-know, I-want-to-go, I-want-to-do and I want-to-buy moments throughout the day. In fact, 61% of internet users and over 80% of online millennials start shopping on one device but continue or finish on a different one.Read the full article