Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)

by Wesley Young
As summer travel rolls into full swing, I’m reminded that much of local search is performed by non-locals. Depending on vertical, a significant amount of business may be from visitors outside the local area, either long-distance travelers or those visiting from nearby towns for the day. I’ll use my town, Frisco, Texas, which is a far northern suburb of Dallas, as an example ...Read the full article