Lessons Learned From a Massive Kickstarter Failure

by Chase Reeves
Studio Neat are a duo of product makers out of Austin, Texas. They make simple, well designed products for everyday life… mostly for geeks. They had several big successes on Kickstarter like the original Glif, the Cosmonaut Stylus, and the Neat Ice Kit, garnering press like this article in Wired which calls them the “Kickstarter Kings.” And then they failed… hard.Read the full article

Lessons Learned From a Massive Kickstarter Failure

Article with Quotes: https://fizzle.co/sparkline/lessons-learned-massive-kickstarter-failure Studio Neat are a duo of product makers out of Austin, Texas. They make simple, well designed products for everyday life and they have a string of major successes in their pocket. They had several big successes on Kickstarter like the original [Glif], the [Cosmonaut Stylus], and the [Neat Ice Kit], garnering press like this article in [Wired] which calls them the “Kickstarter Kings.” And then they failed… hard. An ambitious product called [Obi], an automated laser toy for cats, fell miserably short of its goal. The failure dented the company’s projected earnings significantly. One of the founders, Dan Provost, says he wasn’t sure if the company would be able to keep going on. But yesterday Studio Neat launched their first Kickstarter campaign since Obi, an update to their popular [Glif Smartphone Tripod Mount]. I sat down with Dan Provost to ask what they learned from the failure of Obi and in what ways they approach Kickstarter projects differently now. Read the quotes and takeaways: https://fizzle.co/sparkline/lessons-learned-massive-kickstarter-failure