Rare UK heatwave has brands, media rushing out witty responses

Complaining about the weather is quintessentially British, so it’s no surprise that this week’s unexpected heat wave has been among the most tweeted about topics, with #hottestdayoftheyear trending today. Social media teams at media outlets and brands have been having some fun with memes and gifs that wallow in the misery of hottest day of the year so far — and that serve as a ...Read the full article

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